Jo Welford


Phone: 07935 349815 

Club responsibilities

  • Cambridge United FC
  • Cheltenham Town FC
  • Forest Green Rovers FC
  • Lincoln City FC
  • Norwich City FC
  • Peterborough United FC

Lead responsibilities

  • Data and evidence

About Jo

Dr Jo Welford joined the SGSA in October 2023 following a 16-year career in research, evaluation and policy. Jo led the independent research into the management of persistent standing and the evaluation of the early adopter programme that informed the 2022 policy change to permit licensed standing at football grounds subject to the all-seater policy. She has previously led research on the accessibility of sports stadia, the role of supporters in football governance and the professionalisation of women’s football.

Alongside inspector duties, Jo leads on data and evidence for the SGSA.